In the recent years, ISIS’ propaganda has become a major point of discussion among academicians and policy makers alike. The propaganda churned out by the group has reached massive proportions and has produced a certain quality just due to the numbers. Slick videos, graphic designs and remarkable photo shopping skills are characteristic of the group’s propaganda. In this backdrop, the paper will examine one recurring trend that has emerged in an analysis of ISIS propaganda; that of extensive borrowing from western pop-culture. It then provides alternative narratives to counter the propaganda coming from the group, with suggestions to exploit certain gaps.